Apple 10253 Published by

Despite the buzz generated by the June 9 unveiling of the first major makeover of Apple's iPhone, there's one place on the planet the U.S. brand isn't likely to generate much buzz, at least in the near future: South Korea. The country is one of the most advanced mobile Internet markets in the world, and electronics companies have worked hard to make sure tech-savvy Korean consumers don't fall for foreign brands.

Why Korea Won't Bite the Apple