Apple Insider reports that consumer demand for Apple products is unlikely to be impacted by the resignation of Apple co-founder Steve Jobs, says one of two new studies
A survey conducted by ChangeWave during the week of Sept. 6-12 showed that only 4 percent of 2,297 consumers are “Less Likely” to buy Apple products following Jobs’ resignation, while 89 percent of respondents indicated that the change in leadership will have “No Effect” on whether they purchase products from the company.Steve Jobs resignation has little effect on Apple product demand
The research firm has conducted similar surveys since Steve Jobs’ first leave of absence. In June 2008, 18 percent of respondents said they would be “Less Likely” to buy Apple products if Jobs stepped down. That figure has dropped steadily since then, with the current response rate of 4 percent reaching an all-time low since the survey started three years ago.
