Apple Insider posted a story that a new report claims Apple has continued to investigate implementing USB 3.0 in its Mac computers independent of Intel's plans to eventually support USB 3.0 at the chipset level.

According to the report, USB 3.0 host controllers have finally reached an "affordable level" for Apple, roughly $2-3 each in large quantities, compared to $10-15 for Intel's Thunderbolt chip. The move is said to help Apple cater to consumers who may not need or be interested in high-end Thunderbolt products.

The report also noted that Apple is working with partners to help bring to market more affordable Thunderbolt storage solutions for small businesses and demanding consumers.

  Rumor: Apple investigating USB 3.0 for Macs ahead of Intel