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Apple has yet to release any official numbers, but early returns on its new iBooks textbook store are looking pretty promising.



From Engadget:
According to Global Equities Research, more than 350,000 textbooks were downloaded within three days of the store's debut, along with some 90,000 downloads of the iBooks Author platform.
  Report: Apple sees 350,000 textbook downloads within three days after iBooks 2 debut