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Mac Rumors reports that promotional materials for OS X Lion have begun appearing in third-party retail stores



The new signage advertises OS X Lion as being "now on all Macs" and encourages users to "take a tour" of the new operating system. The machines on display have not, however, been updated to Lion yet.

Meanwhile, other signage promoting the sale of standard App Store gift cards to cover the purchase of OS X Lion has also popped up in at least one store of Dutch retail chain Dixons. Gift cards not only allow customers to effectively purchase OS X Lion for others, but also provide those without a credit card with a means to purchase content from the Mac App Store and Apple's other digital stores.
  Lion Promo Materials Begin Appearing in Third-Party Stores as Apple Plans Overnights