Gullible iPhone users who recently updated to iOS 7 fell for a fake ad created by 4chan users that claimed that the update waterproofs the iPhone, people tried it out and got a nasty surprise.



From Neowin:

The ad displayed above, and circulated on social media sites, was created by a 4chan user and claimed "This utilizes emergency shut off of the phone's power supply and corresponding components to prevent any damage dealt to the delicate circuitry". At the bottom of the poster was a promise that "This feature is covered by Apple's warranty policy", as well as a sneaky "Confirmed by Lifehacker" claim.

The bait was then set for people willing to try out the non-existent 'new feature' only to find their iPhones had been irreversibly damaged in the process.

  iPhone users fall for fake iOS 7 'waterproof feature' ad, rage ensues