Apple 10249 Published by

Long-rumored wearable may horn in on Nike's, Fitbit's, and Jawbone's turf.    



From ArsTechnica:
Of all the Apple rumors to circulate during the Tim Cook era, the "iWatch" has been one of the most persistent. The rumors kicked off a year ago, when the New York Times and the Wall Street Journal both reported on Apple's internal smartwatch experimentation. Shortly afterward, Bloomberg reported that Apple had a team of as many as 100 product designers iterating on different versions of the watch and that it might run a version of iOS when finally released. (Rumors that we'd see the watch in 2013 didn't pan out as you may have noticed.)

Now the New York Times is throwing more fuel on the iWatch fire, citing a mid-December 2013 meeting between FDA officials and Apple employees about "mobile medical applications" as evidence that Apple is still pursuing a smartwatch-like device with "health-monitoring" applications. The Times cites the prominence of the people involved as a sign that this was not just a run-of-the-mill meeting. On Apple's side, the list includes SVP of Operations Jeff Williams; VP of Software Technology Bud Tribble; VP of Worldwide Government Affairs Cathy Novelli; Michael O'Reilly, who was previously Chief Medical Officer at a medical technology company called Masimo; and Government Affairs staffer Tim Powderly. The FDA participants were Deputy Commissioner for Policy, Planning, and Legislation Sally Howard; Center for Devices and Radiological Health director Jeff Shuren; Senior Policy Advisor Bakul Patel; and Policy Analyst Jeff Shiffman.
  iOS 8 rumors point to fitness focus for Apples iWatch