Apple's new iCloud offering will not only offer iPhone users an experience untethered from iTunes, but will also be a timesaver for the company's retail store employees dealing with customers who have never synced or backed up their devices.



From Apple Insider:

The new iOS software update for Apple's mobile platform, which becomes available later this fall, will automatically begin syncing operations whenever it is plugged into power while a WiFi network is available, which should cover most users at home, work or school. Apple has also added direct iOS device configuration of its Airport wireless base stations to make this even easier for new users to set up.

Apple's move to cloud-centric sync and backups could expose iOS 5 users to the same types of cloud failure data losses that have hit customers of nearly everyone in the business of cloud computing, and Apple itself has suffered outages and data corruption issues with its MobileMe service. How well the company manages the rollout of its iCloud services will be critical in determining how confident iOS customers can be with a new reliance upon the cloud.

  iCloud to address other half of iPhones never backed up via iTunes