My Creative for the day, I was told, would be Sundown. I recently took a test tutorial through Apple's One to One program. The service, which costs $99 a year, allows anyone from a novice to an experienced techie to sit down with an Apple guru one hour a week for one year. These eager teachers, dubbed Creatives, patiently unpack secrets to everything from the basics of operating an iPhone to movie making.

Going One-on-One With Apple's Tech Tutors