Unless Apple is planning on unveiling an iCar, an iHome or an iBrain at Tuesday's Macworld Expo in San Francisco, the media focus will remain squarely on Steve Jobs; his absence, his health, his successors. That's as it should be, even with the Dear Apple Community letter from Jobs that the company released Monday, and an accompanying statement of support from Apple's board of directors.

Diagnosing Apple's PR Afflictions