Last week Apple publicly announced the breakup between its iTunes music and video store and NBC Universal, noting NBC's desire to dally with modified retail pricing plans and potentially force Apple to sell episodes at $4.99 each. Holding fast to its insistence on selling online TV shows at exactly $1.99 an episode, the company in Cupertino, Calif., booted NBC's fall season content altogether.

Days After Dumping iTunes, NBC Shacks Up With Amazon