Anyone who has been to one of Steve Jobs' media events knows well the thrall cast by the Apple chief executive. Music blares, the lights dim and Jobs mesmerizes as he demonstrates the bells and whistles of Apple's latest offerings. By the time he was done, he had announced an overhauled iPod product line. However, not all Apple affiliates are applauding the company's act.

Content Owners Can Run From Apple, but Can They Hide