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Apple sees China as a huge market that has plenty left to be tapped.



From ArsTechnica:
Apple CEO Tim Cook has been making good on his goal to grow Apple's presence in the Chinese market. Cook made a trip to China this week to meet with various executives and government officials, undoubtedly to push Apple's retail and mobile presence within the country. Though Cook's exact itinerary hasn't been made public, the world's largest mobile provider China Mobile has revealed that Cook paid the company a visit to discuss "matters of cooperation," according to Reuters.

In addition to his meeting with China Mobile, Cook also met with China Unicom and China's minister for industry and information technology and other high-ranking officials. And as noted by TheNextWeb, Cook has paid visits to various Apple resellers and has already confirmed that the iPad mini with cellular capabilities will launch in China by the end of January. (Currently, only the Wi-Fi version is available there.)
  Apple's Tim Cook visits China to talk expansion, expansion, expansion