In the online world, it seems teens and young adults reign supreme. The 18- to 24-year-old demographic can make or break a company seeking to grab that proverbial tiger by the tail. However, as the success of iTunes and social networking sites such as MySpace and Facebook have shown, companies wishing to create a compelling environment can do so by bringing the youngsters music and a place to congregate.

Apple's Place in the Social Networking Landscape