Apple has seen the future, and it is about customer service. On Thursday, Apple opened its largest U.S. store, a building in Boston with a glass and steel facade that a senior company executive said reflected Apple's plan to expand its retail ventures at home and abroad. Sandwiched between aging brick buildings on Boylston Street, the store features a ground floor with more than 100 Mac computers.

Apple: Winning Converts Worldwide, One Store at a Time