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Apple Insider reports that Apple is now expected to hold a media event on Tuesday, Oct. 4 presided over by its new chief executive, Tim Cook, to introduce the company's fifth-generation iPhone.



Citing sources close to the situation, John Paczkowski of All Things D reported Wednesday that Apple's annual iPhone introduction is set to be held in less than two weeks. Sources also reportedly said that "Cook is certain to preside over the iPhone 5 rollout."

Apple co-founder Steve Jobs has, in the past, been the man to usually host such events, but he resigned from his position in August. In 2009, during a medical leave of absence by Jobs, it was Schiller who handled the presentation to debut Apple's iPhone 3GS, not Cook.
  Apple to hold iPhone 5 event Oct. 4 hosted by CEO Tim Cook