Apple next month will reportedly begin manufacturing the first updates to its rejuvenated MacBook Air line as the company looks to maintain the impressive sales momentum generated by the ultra-thin notebooks and limit the market opportunity for would-be competitors hoping to wedge their foot in the door.
From Apple Insider:
From Apple Insider:
Sales of the aggressively-priced 11.6- and 13.3-inch MacBook Airs got off to a hot start following their introduction last October, with Apple assembling roughly 1 million units within their first quarter of availability. During those three months, consumers reportedly chose the new MacBook Airs at a one-to-two ratio to the company's more established MacBook Pro offerings, making for one of the company's most successful Mac product launches ever.Apple to begin production of Thunderbolt MacBook Airs next month
However, shipments of the Airs declined 51 percent sequentially during the first calendar quarter of 2011 -- including a 40 percent month-over-month decline in February -- as Apple introduced new MacBook Pros that caught consumers' eyes, according to Concord Securities analyst Ming-Chi Kuo, who has proven sources within the Cupertino-based company's Far Eastern supply chain.