Apple is reportedly planning to allow iPhone owners to trade in their devices at the company's retail stores, in an effort to further boost domestic sales of its newest smartphone models.



From Apple Insider:

The retail trade-in program will be run by Brightstar Corp, Bloomberg reported on Thursday. The same company already handles trade-ins for U.S. carriers AT&T and T-Mobile. Sources familiar with Apple's plans say the program is aimed at getting users to upgrade to the iPhone 5 by offering them cash for their older models.

Under AT&T's current trade-in program, customers can exchange an iPhone 4S or iPhone 4 and receive $200 — the same price as a new iPhone 5 with a two-year service agreement.

  Apple retail stores to begin taking iPhone trade-ins - report