From a product point of view, Apple CEO Steve Jobs usually goes bold. But when it comes to running the company's numbers, he rarely goes out on a limb. That was made plain Oct. 14, when Jobs announced a new laptop lineup. Despite rumors he'd introduce a laptop for $800 or less that might have helped Apple gain market share at the expense of margins, the company held prices close to where they've always been.

Apple: New MacBooks, Same Old Prices