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OS X Lion is now available in the Mac App Store



From Engadget:
For 'developers' willing to shell out $99 for an annual membership in Apple's group of Mac OS app creators, Lion is old news already. But the rest of you can finally download Apple's latest operating system -- Mac OS 10.7 -- by hitting up the App Store on your Snow Leopard (10.6.8)-equipped Mac, assuming it's powered by an Intel Core 2 Duo, Core i3, i5 or i7 processor. From our experience with the pre-release version, the 4GB download could take over an hour, even on a high-speed connection, but once you have the installer in hand the upgrade process itself should be complete in about 20 minutes.
  Apple Mac OS X Lion available now in the App Store