Acquistions are one thing, and rollouts are quite another. This week, in the world of mobile advertising, Apple beat Google to the punch in its demonstration of new mobile advertising platform iAd as part of its iPhone OS 4 announcement. Apple CEO Steve Jobs showed developers how iPhone and iPad app users won't have to leave their apps to view ads that include features such as movie trailers and even games.

Apple Lobs First Grenade in Mobile Ad Wars