Apple Insider posted a story that Apple introduced AppleCare+ for iPhone, a new extended warranty service that combines traditional tech support, software support, and hardware support with the addition of the company's first accidental damage plan.

Each accidental damage incident is subject to a $49 service fee and is available only for the iPhone and its original included accessories. In turn, Apple promises that the replacement equipment it provides to customers taking advantage of the "may be new or equivalent to new in both performance and reliability" -- meaning either a new iPhone or a certified refurbished one.

AppleCare+ also bundles standard AppleCare features, such as software troubleshooting and telephone-based technical support, while also offering customers with repair needs the option for mail-in or carry-in repairs, and an express replacement service.

  Apple introduces AppleCare+ for iPhone covering accidental damage