Mac Rumors posted a story that the Wall Street Journal briefly notes that Apple is in the process of developing "new technology to deliver video to televisions".

The article does not elaborate on what that technology might be, but revives rumors that Apple is seeking to launch a subscription package for television content.An immediate challenge for Mr. Cook will be to advance Apple's plans in what is expected to be a key market for growth: digital video. Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter. Unlike the iPod and music, where Apple has a commanding position, the battle to rule online video remains wide open and the company faces fierce competition.Apple has of course been pushing its AirPlay technology for streaming video from iOS devices to its Apple TV set-top box, but the report's context suggests that the technology being referred to is separate from that effort.

  Apple Developing 'New Technology' for Delivering Video Content