Apple 10253 Published by

Apple as early as this fall may choose to test the waters for 1080p video sales through its ubiquitous iTunes service, AppleInsider has been advised.



Thus far, 1080p HD content has largely eluded users of Apple products, with HD versions of videos on the company's digital download service maxing out 720p (1280x720) and chief executive Steve Jobs balking at adoption of Blu-ray on Macs due to licensing complications and other challenges that he said threatened to translate into a "bag of hurt."

But that could begin to change later this year, as a handful of feature films being submitted to the iTunes Store for a release in the September and October timeframe are being sent with documentation for an optional 1920x1080 resolution, according to people familiar with the matter.
  Apple could test limited iTunes HD+ 1080p movie service