Back in the day (as in yesterday) you could go to the App Store and tap a button that said FREE to download a free app. Today, you'll be tapping a button that says GET



From TUAW:

Speculation is that issues regarding in-app purchases and litigation overseas may be to blame.

I guess it makes sense, as many "free" apps are really "freemium," meaning that to unlock more features or levels you have to pay for in-app purchases. Still, I think "Get" is a little silly at best and at worst, confusing to some users. We speculate that some may wonder that if they tap that button they will "get" a virus. Also, I think many people will wonder what the app actually costs -- because now the pricing info isn't up top.

  Apple changes App Store Free button to say Get