Adobe has continued its attempt to capitalize on discontent over Apple's new Final Cut Pro X, courting video professionals to convert to its competing Premiere Pro with 50 percent savings.



From Apple Insider:

Through Sept. 30, anyone who has purchased any version of Final Cut Pro, or even Avid Media Composer, will be able to switch to Adobe's Creative Suite 5.5 Production Premium or Premiere Pro CS5.5 with a 50 percent discount. Both CS5.5 Production Premium and Adobe Premiere Pro CS5.5 launched in April of 2011.

"We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows," said Jim Guerard, general manager and vice president of professional video and audio, Adobe. "At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros."

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