Microsoft parks "I'm a PC" recording booth outside Apple Store
Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores.
Microsoft parks "I'm a PC" recording booth outside Apple Store
Microsoft parks "I'm a PC" recording booth outside Apple Store
Apple Store online customers are reporting Friday that their NVIDIA-based MacBook Air notebooks have begun arriving almost a week early. Included are some unboxing notes and photos.
Apple's NVIDIA-based MacBook Airs arrive early, get unboxed
Apple's NVIDIA-based MacBook Airs arrive early, get unboxed
CNet reports that IBM has filed a lawsuit against former employee Mark Papermaster for accepting a job at Apple. Papermaster was IBM's vice president of microprocessor technology development but recently accepted a position at Apple to begin in Nove...
Apple Recruits IBM Chip Designer, IBM Files Lawsuit
Apple Recruits IBM Chip Designer, IBM Files Lawsuit
Apple recently recruited a top chip designer from IBM, resulting in a lawsuit that seeks to prevent the executive from taking his knowledge as "IBM's top expert in Power architecture and technology" to the Mac maker.
Apple recruits top chip designer, IBM responds with suit
Apple recruits top chip designer, IBM responds with suit
Although a storm of bugs rained down upon the heads and shoulders of MobileMe subscribers in July, Apple has been doing a lot more than apologizing, offering free service extensions and handing out umbrellas. It turns out that Apple has been working at the source -- the servers driving the so-called cloud -- to mop the little issues leaking from the MobileMe cloud.
Apple: MobileMe on the Mend
Apple: MobileMe on the Mend
Negotiations to bring the music of the Beatles to iTunes or any other digital download service appear to have taken a back seat to a landmark deal that will see the legendary rock band's catalog form the foundation of a new video game from the makers of Rock Band.
Beatles strike video game deal ahead of iTunes distribution
Beatles strike video game deal ahead of iTunes distribution
As the U.S. equity markets continue the long process of making a bottom in what is now consider to be one of the worst bear markets in history, tech investors should begin to shift their focus on a comparative valuation analysis of the leaders in the tech industry.
Apple more undervalued than others tech heavyweights
Apple more undervalued than others tech heavyweights
As the U.S. equity markets continue the long process of making a bottom in what is now consider to be one of the worst bear markets in history, tech investors should begin to shift their focus on a comparative valuation analysis of the leaders in the tech industry.
Apple radically more undervalued than others tech heavyweights
Apple radically more undervalued than others tech heavyweights
Traveling can be an exciting adventure, especially if that adventure takes you to a different country. Sure, there will be surprises along the way, but you can help ensure they are all good with a little extra planning ahead, especially if you plan on taking any of your tech gear with you.
There and Back Again: Globetrotting With Apple
There and Back Again: Globetrotting With Apple
Arstechnica points to a new support document which details many changes that Apple has implemented into the MobileMe site in late September. Apple points out that since MobileMe is a server-side service, updates occur transparently to all users of t...
Apple Details Ongoing MobileMe Upgrades
Apple Details Ongoing MobileMe Upgrades
Apple has updated its MobileMe web service software, but hasn't noted the update in its MobileMe news blog or otherwise notified subscribers of the new changes outside of an article on the company's support site.
Apple silently updates MobileMe web apps
Apple silently updates MobileMe web apps
In spite of Microsoft spending $300 million on a concerted effort to get itself back into a positive public mindset, ads most directly targeting Apple are failing to resonate with web viewers and may have already been thwarted by the Mac maker's response.
Microsoft's "I'm a PC" spot having little web impact vs. Apple ads
Microsoft's "I'm a PC" spot having little web impact vs. Apple ads
Modern text-handling technologies made popular on Apple's iPhone should turn up on the Mac next year as part of the company's Mac OS X 10.6 Snow Leopard release.
Apple's Snow Leopard to offer text auto-correction
Apple's Snow Leopard to offer text auto-correction
A couple of Apple authorized online retailers are now reflecting immediate availability of the company's new MacBook and MacBook Pro systems, offering savings between $50 and $100 after rebates in addition to other buying incentives.
Amazon, others offer $50-$100 off Apple's new MacBook lines
Amazon, others offer $50-$100 off Apple's new MacBook lines
An apparent new slip from Apple's upcoming iPhone firmware update shows the device gaining a long requested ability to download podcasts directly from the device instead of relying on an iTunes sync.
Alleged iPhone 2.2 leak shows direct podcast downoads
Alleged iPhone 2.2 leak shows direct podcast downoads
At its Professional Developers Conference, Microsoft has shown Windows 7 to the public for the first time and has revealed a user interface with some of the largest changes to the operating system's interface since Windows XP -- if not earlier -- and which bear slight resemblances to Apple software.
Microsoft's Windows 7 to bring Apple-tinged design changes
Microsoft's Windows 7 to bring Apple-tinged design changes
Amid the roiling waters of the stock market and economy, which have tossed tech investors around for weeks, Apple Chief Executive Steve Jobs made a special guest appearance on Apple's fourth-quarter earnings call Oct. 21 to try to calm things down. Profits soared on knockout iPhone numbers and strong Mac and iPod sales. But Jobs wanted to make a point broader than any one quarter's results.
Can Apple, Gilead and the Hot Techs Keep Growing
Can Apple, Gilead and the Hot Techs Keep Growing
Now that Apple has reported its earnings for the full 2008 fiscal year, it’s important for investors to focus on how Apple would have performed if it fully recognized the revenue and earnings from its sales of the iPhone.
Reconstructing Apple ’s 2008 earnings to reflect iPhone sales
Reconstructing Apple ’s 2008 earnings to reflect iPhone sales
Apple's very strong real-world revenues and its high iPhone gross margins are now thought to give the company substantial headroom for a price cut that could lead to huge strides forward in market share.
Apple seen having leeway to sell iPhone at $99
Apple seen having leeway to sell iPhone at $99
Apple released a small update to their iPhoto application. The new version brings iPhoto to version 7.1.5 and offers improvements in the printing service:
Apple Releases iPhoto 7.1.5 Update, Improves Printing Services
Apple Releases iPhoto 7.1.5 Update, Improves Printing Services