Apple 10263 Published by Bob 0

As the head of a company that sells used consumer electronics, David Chen follows sales of the iPhone with the precision of a mathematician. At the outset, the price of the first version of Apple's music-playing wireless device behaved as expected: When the newer iPhone 3G hit store shelves, demand for the earlier iteration plummeted.

What's Hot: Used Apple iPhones

Apple 10263 Published by Bob 0

First an iPhone price cut left early buyers feeling foolish, and then came reports that some iPods were spitting sparks. Now the new iPhone 3G has been marred by bugs, spotty service, disappearing programs for the device and a veil of secrecy over software developers trying to broaden its appeal. Such a string of mishaps and missteps might throw another electronics company into crisis.

Apple, Loyalty and the Power of Forgiveness