Apple 10263 Published by Bob 0

Starting at $229, the new-and-truly-improved Apple TV, re-released last month, is a device that could change the entertainment world, again. Apple TV's first incarnation, as a wireless entertainment system tied to Apple's iTunes software and a computer running same, drew some interest, but also a lot of yawns. People didn't want their computers doing double duty as entertainment servers.

Revamped Apple TV Puts On a Good Show

Apple 10263 Published by Bob 0

I'm not sure how it happened, but I seem to have become encircled by Apple products. I've always been pretty neutral when it came to hardware elegances. I've worked with many lifelong Mac addicts and have always found their devotion to the Apple brand amusing, given it inevitably leads to a comprehensive technology lock-in.

How Apple Invaded My Life

Apple 10263 Published by Bob 0

Apple's iconic iPod lineup just got a lower price of entry. Apple slashed the price of its tiny iPod shuffle by more than a third, dropping the 1 GB model to $49. Plus, Apple is introducing a new 2 GB model of the iPod shuffle for $69, which will hit retail cases later this month. At just $49, the iPod shuffle is the most affordable iPod ever, noted Apple's Greg Joswiak.

Apple Shrinks Price on Dinkiest iPod