Pressure from Amazon makes it necessary



From Fudzilla:

While Apple didn’t announce a new updated AppleTV at the WWDC, they did however announce a number of things that seem to indicate the future direction that we can expect to see with the new AppleTV that is now still unconfirmed, but is likely to arrive later this year.

With all of the pressure that Apple is getting from Amazon these days, Fire TV and the Kindle HDX and soon the upcoming Amazon Android phone, the company has to deal with it. The Fire TV does represent a big threat to Apple and AppleTV so it is not surprising that we will see Apple ramp up the features in the next AppleTV and we predict that will include gaming and Application support for the AppleTV which will be running iOS 8.

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